SMS / RCS: 500 million users and Apple which still refuses this protocol which wants to replace the SMS, the Apple company tends to stick to its proprietary solutions and does not wish to abandon them or share them with others. For example, it does not authorize any manufacturer of smartphones and digital tablets to install its iOS operating system, whereas Google’s Android system is present on the devices of many brands.
Another example, Apple still refuses today to adopt the RCS protocol to replace its instant messaging iMessage, whereas this one is in comparison more confidential and functional.
Dissatisfied with the stubbornness shown by Apple regarding the adoption of the RCS protocol, Google, a fervent promoter of the protocol, did not hesitate to tackle it during the Google I/O 2022 conference which was held on 11 and on May 12.
SMS / RCS already has 500 million users and Apple still refuses the protocol. Find out in this article everything there is to know about RCS, what Google recently said at the I/O conference, as well as the reasons given by Apple for its refusal to adopt the RCS protocol.
What is RCS?
Rich Communication Services, abbreviated to RCS, is a rich messaging protocol defined by the GSMA consortium, an association of mobile operators which today represents nearly 800 operators and manufacturers of mobile telephony in the world. It was developed in 2007 and today stands as a smarter and more functional way to send text messages, even better than SMS or even iMessage.
With the RCS, users can benefit from broader functionalities such as the possibility of creating a discussion group, the possibility of sending high resolution images and videos and larger sizes as attachments or even that of being able to be informed when a message is read by the recipient (read confirmation).
We also find in the RCS, features present on modern instant messaging systems (Signal, Viber Messenger, Facebook Messenger, Telegram, Snapchat, etc.) such as geolocation or rather position sharing, the display of the three small characteristic dots when the recipient types a response or the ability to program pre-written responses and click on them to respond to a message. Sending text messages through the RCS protocol would work even on Wi-Fi networks.
When will we be able to benefit from the RCS?
The RCS service is being deployed little by little, carried by operators such as SFR, Bouygues Telecom and Free, but above all by Google. Indeed, the RCS standard has been supported on Android devices for a few years now through the native Messages app. It is therefore also possible that you are already using it without knowing it.
At the Google I/O 2022 conference held on May 11 and 12, the company announced that the RCS protocol has passed the 500 million daily active users mark.
Clearly, the protocol is gaining momentum, further motivating Google to lobby for its adoption with carriers and phone makers who haven’t yet.
But for Google, the most difficult and also the most important task remains to convince Apple, which is still too attached to its own instant messaging service iMessage.
During the conference, one of the vice-presidents of Google, even declared that they hope that each mobile operating system understands the effectiveness of the RCS protocol and updates itself by adopting it. Even if no name was mentioned, everyone understood that this statement was addressed to Apple.
Why does Apple refuse to adopt the Rich Communication Services (RCS) protocol?
On June 17, 2019, the technological service giant Google officially announced the launch of the RCS service, replacing SMS, on its Android operating system. And since then, the number of operators, mobile phone manufacturers and mobile operating systems that are switching to RCS has continued to increase.
However, despite the many advantages of the Rich Communication Services protocol presented and preached by Google, Apple is reluctant to adopt it. However, with around 27.6 million Android smartphones in circulation in France alone in 2022, she has the company to convince.
To defend its position, the Apple brand for its part evokes shortcomings in the security and encryption of RCS messages. However, in fact, the RCS messaging service is much more secure and confidential than iMessage. The protocol is truly the best in instant messaging today.
Will Apple eventually agree?
Apple is firm on its position; it does not plan to adopt the RCS. That said, according to some experts, Apple will eventually accept Google’s requests, because as the use of RCS becomes widespread, which is already the case today, it will become the norm for all users. , especially for companies and professionals.
And under these conditions, Apple risks missing out on potential customers who would be interested in the RCS. Worse still, if it does not use the RCS, it could see the number of its users drop.
The real problem with iMessage
iPhone users are deeply attached to iMessage. However, there are some annoying problems with this service. First, in terms of functionality, it is simply less interesting than the RCS protocol. Second, it is not compatible with RCS, which forces Android users to go through traditional SMS to send a text message to an Android user, and vice versa, while the goal for everyone is anyway to definitively do without the standard SMS, or more precisely to make it evolve thanks to the RCS protocol.
But what really bothers with iMessage is not all these points mentioned, but rather the level of confidentiality it grants.
So, it should be noted that Apple’s iMessage service is ultra secure, contrary to what some may say. This uses secure end-to-end encryption, which ensures that only you and the person you’re talking to can see your messages.
Only, with the iMessage service, the messages sent are encrypted, then saved on iCloud, and therefore on Apple’s servers. However, from the moment confidential data is stored on a server, this means that it can be read, tampered with or even deleted.
The RCS, for its part, does not belong to any particular company. For this reason, your messages will not pass through a central server. The confidentiality of messages is therefore guaranteed.
Clever Technologies the platform that allows you to do SMS or RCS
Look no further, if you want to communicate with any tool whatsoever, use the CleverSMS platform, and you will have all the answers to your questions, and in addition the experts of Clever Technologies, will hold your hand, free of charge to guide you and help you.
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So no more hesitation, just a phone call. 00.33.1.60.53.60.53 and you will have all the answers to the questions you might ask yourself, in addition delivered by experts, whose SMS or RCS is their daily life.
Author Antonio Rodriguez, Publisher and Director of Clever Technologies
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SMS / RCS: 500 million users and Apple which still refuses this protocol which wants to replace the SMS
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